Twitter…Simply Stated

nkoller — Tue, 23 Jun 2009 19:12:28 +0000

Twitter…Simply Stated

Posted by nkoller on June 23, 2009

…OK, so what’s the big deal about Twitter? Twitter is a microblog, and for those of you that don’t understand the meaning of it, don’t feel bad. I really believe that there are more people who can not figure out Twitter than can-or care to. A microblog ,simply stated, means that Twitter can only hold up to 140 characters-including spaces. What it comes down to is a sentence or two…a statement, thought, action, or response.

My next thought was… why bother? Though I could see the application if all of your contacts were on Twitter, and you wanted to reach out to all of your friends, the business applications escaped me. How could a microblog be relevant to Business Development?

I signed up anyhow. Sign up is easy on www.twitter.com – it supplies you with a user name for all of your correspondence.

Next, I posted in the “What are you doing?” box. But, I had no followers, so that did not get me anywhere.

So, how to get followers…I finally had a strategy…since I had a client in the Retail Brokerage space, I started following brokers, and news related to the industry. In turn, I viewed and clicked to follow the followers of the industry related Tweets (Tweets are the indivdual posts). Slowly, I gained traction and began receiving requests to follow me on Twitter. Most of these requests were Financial Services industry related, which was great! It was happening! My Tweets were going out to a targeted mass that I had developed for my client.

Take one step at a time, and let it stick, you’ll be hooked, as well!!

Welcome!!

nkoller — Thu, 18 Jun 2009 13:23:11 +0000

Liaison - (li-ai-son)

An instance or a means of communication between different groups .
One that maintains communication.

…when asked what “Marketing” means, people will state a myriad of terms from Public Relations to Sales to Advertising to Market Research to Business Development to Client Retention; these are all correct. Marketing is an umbrella term that connotes the means by which your product gets into the hands of your consumer. It is as unique to the organization as your product and your clientele.

With the advent of Social Media, the ability to create permission based marketing to drive inbound traffic, is a reality. No longer bound by email blasts that end up spammed, or voice mail messages that go unanswered, your message is heard. You have permission to market to your audience. This is Marketing at it’s best.

If you are not sure where to begin when it comes to Social Media Marketing, don’t feel bad, a great deal of business owners are in the same position. Upcoming segments will focus on the means for businessess to increase connectivity with target audiences, in other words, to be the liaison.

Next post, how to get started on Twitter, simply stated.